BOTTLED WATER, REIMAGINED. Meet the formula

INTRODUCING H2O*

Bottled water.
Unbottled.

The premium water experience.
Now with 100% less bottle.

A refreshing idea

Sourced locally. Very locally.

THE FUTURE IS ON TAP.
The H2O star water fountain A blue soda fountain dispensing water into a clear glass. Use the button below to pour yourself a glass. H₂O* EAU DE TAP H₂O* just add tap.

Same planet. Less plastic.

LOCALLY SOURCED ✳ UNNECESSARILY PREMIUM ✳ ENTIRELY UNBOTTLED ✳

01 / THE BREAKTHROUGH

We took out
the bottle.

And kept everything you’re paying for.

  1. 01

    Start with local water.

    Delivered by an extraordinary underground network. Also known as pipes.

  2. 02

    Add our secret concentrate.

    A carefully curated blend of polymer extracts. For that authentic “sat in a plastic bottle” experience.

  3. 03

    Enjoy the familiar markup.

    All the prestige of bottled water. Without a bottle to carry it.

LESS SHIPPING. MORE SIPPING.

Water shouldn’t need
a road trip.

Why truck water across the country
when it’s already in your kitchen?

A little transparency

Okay. It’s tap water.

H2O* is a satire of the bottled water industry. The concentrate is imaginary. The plastic waste isn’t.

Where tap water is safe to drink, the refreshing idea is simple: turn on the tap.

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